UKIC / About / Marketing & Communications

Marketing & Communications

About Our Office

The UK International Center Office of Marketing and Communications is here to help staff, faculty and students design materials for promotion, as well as support and advise on matters of international communications and branding.

All materials/items representing the UK International Center, its units, and its programs should be created and/or approved by the Marketing & Communications Office—particularly those bearing the university or UK International Center logo. We ensure consistency with UK branding standards and compliance with licensing requirements. By working with our office, you help project a clear, unifying image for the UK International Center and the University of Kentucky in the international landscape.

Services offered to UKIC units and staff:

  • Planning & Strategy
    • International marketing and communications strategy
    • International and domestic student recruitment strategy
    • Social media strategy
    • Event planning, coordination and tracking
  • Branding and Graphic Design
    • Business cards, letterhead and other stationary
    • Flyers, brochures, posters and other promotional materials
    • Design of giveaways/apparel items (T-shirts, flash drives, pens, etc.)
    • Room/directional signage
    • Securing quotes from printing and promotional item vendors/placing orders
  • Email marketing
    • General messaging, announcements, e-newsletters
    • Similar materials meant to be disseminated to a wide audience (students, faculty/staff, or a wide group of peers, alumni, policy-makers, influencers, and supporters through Salesforce Marketing Cloud)
  • Writing
    • Proofreading & news releases (in partnership with UK Public Relations and Marketing/UKNow)
  • Social Media
    • Strategy, content-creation, reporting & analysis
  • Publications
    • Global Kentucky Newsletter
  • Photography and video
  • Website content creation and development
  • Training in various areas of communications including but not limited to: Graphic design; Social media trends, measurement and analytics; Public speaking; Media training; Project management systems (Meistertask, Trello). Others available upon request

​​​​Services offered to college, academic units and other offices across campus:

  • College/Unit consultation and guidance on:
    • International recruitment and yield strategy for prospective international students (general population, China and South America)
    • Education abroad recruitment strategy for domestic students, particularly underrepresented students
    • Communication strategies for international student audiences
  • Participation in cultural, UK and community events for students, faculty and staff (tabling, speakers, etc.)

Communicate with our students, faculty & staff

  • UKIC - ISSS News - a weekly email on UKIC and campus events, student spotlights, social media takeovers, community programs and other relevant information for international students and scholars.
  • International Faculty & Staff
  • UK International Center staff