UKIC / About / Marketing & Communications

Marketing & Communications

About Our Office

The UK International Center Office of Marketing and Communications is here to help staff, faculty and students design materials for promotion, as well as support and advise on matters of international communications and branding.

All materials/items representing the UK International Center, its units, and its programs should be created and/or approved by the Marketing & Communications Office—particularly those bearing the university or UK International Center logo. We ensure consistency with UK branding standards and compliance with licensing requirements. By working with our office, you help project a clear, unifying image for the UK International Center and the University of Kentucky in the international landscape.

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If there's something you can't find, please email Andrea Gils at andrea.gils@uky.edu with your request.

Services offered to UKIC units and staff

  • Planning & Strategy
  • Branding and Graphic Design
  • Email marketing (Salesforce)
  • Writing
  • Social Media strategy, content-creation, reporting & analysis
  • Publications production
  • Photography and video of events
  • Website content creation and development
  • Training in various areas of communications including but not limited to: Salesformce Marketing Cloud and CRM; Graphic design; Social media trends, measurement and analytics; Public speaking; Media training; Project management systems (Meistertask, Trello). Others available upon request.

​​​​Services offered to college, academic units and other offices across campus

  • College/Unit consultation and guidance on:
    • International recruitment and yield strategy for prospective international students (general population, China and South America)
    • Education abroad recruitment strategy for domestic students, particularly underrepresented students
    • Communication strategies for international student audiences
  • Participation in cultural, UK and community events for students, faculty and staff (tabling, speakers, etc.)

Looking to communicate with UKIC stakeholders?

To share information via email and social media with our stakeholders - international students, faculty & staff, etc., please email Andrea Gils at andrea.gils@uky.edu.

Current listservs managed by UKIC are:

  • UKIC - ISSS News (reaches international students & scholars, community, etc.)
  • International Faculty & Staff Listserv
  • UK International Center staff Listserv
  • International Advisory Council Listserv

Presentations

UK Overview - Recruitment UG

For recruitment of prospective undergraduate international students.

UK Overview - Recruitment Grad

For recruitment of prospective graduate international students.

International Center Overview

For new faculty, staff, administrators and other UK internal audiences.

UKIC Presentation Template

For presentations with external audiences.

Brochures

International Center Fact Sheets

Includes one-pager with key data and facts per UKIC unit.

International Recruitment Brochure

This is the gatefold, general recruitment piece for international undergraduate prospects.

International Transfer Brochure

This is an 11x17 international recruitment piece, folded in half for international undergraduate transfers.

International Recruitment One-Pagers

This includes a one-page, overview of UK, international admissions and scholarships.

Electronic Brochure - English

English brochure designed for online dissemination and lead generation.

Electronic Brochure - China Access

English brochure designed for China-only online dissemination and lead generation.

UKIC Social Media

Facebook

/UKYInternational

Twitter

@UKIntCenter

Instagram

@ukyinternational

YouKu

/ukyinternational

WeChat ID

UKinterstudents

Photography & Video

UKPR Photography

UKPR and Marketing have photos covering campus, research, Lexington and more. If asked a password, use seeblue.

Photo release form

This form gives consent to UK and UKIC to make use of the images you take abroad or of international students. It should be signed by any subject who will appear in your photos.

Recruitment Video

This video (native file) provides an overview of the University of Kentucky to international undergraduate prospective students.