Major Advising Page
Integrated Strategic Communication

Strategic Communication in South Africa: Promoting to the Rainbow Nation

Cape Town, South Africa

The course will feature guest lecturers from field experts and site visits throughout the area, as well as several days of practical experience in a strategic communications-related capacity through work with a local non-profit organization. Participation in this course will lead to an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to strategic communication.. For additional information, please contact the Program Director, Beth Barnes (bbarnes@uky.edu).

Promoting the South African Wine Industry

Cape Town, South Africa

Through study in the Western Cape province, including visits to government and wine industry offices and to wine producers experimenting with a range of methods to promote their products, students in this program will get a close view of the need for strategic communication practitioners to fully account for cultural and contextual issues in developing campaigns. Students will work in one of two small groups to develop two campaigns targeting U.S. audiences, one to promote the sale of South African wines in the U.S., and the other to encourage U.S. consumers to visit South Africa's wine regions.

Branding, Messaging & Digital Strategies in London

London, United Kingdom

Outside of New York City, London is the advertising and marketing capital of the world, and certainly the leader in European advertising. This course will examine how advertising and public relations practice in London differ from the United States through in-country study of print, broadcast and out-of-home advertising and visits to advertising and public relations agencies as well as popular culture museums and attractions. If you’ve ever seen a television program featuring European ads, you know they’re often edgier than what we see in the United States. The ISC 583 course will help you understand why and how that happens.

Travel Blogging in Canada

Canada

A vibrant city with boutique cafes and international cuisine, stunning scenery, and a European feel is closer than you think; it’s all in Montreal! You will explore this charming city in Quebec, Canada while developing your skills in travel blogging and taking JOU499.

Florence University of the Arts (ISA)

Florence, Italy

Spend a summer or full semester studying in Italy at Florence University of the Arts. Earn ISC credit while taking classes such as Introduction to Fashion Marketing, Marketing Strategies for the Arts, Social Media, and Fashion Show Production, Coordination, and Promotion. You can also take electives in delicious subjects such as The Florence Food and Culture Experience and Breads of Italy: Specialty Breads and Pizza. FUA is located in the center center of Florence, the perfect location to grab a scoop of gelato and go for a walk along the Arno River after class.

London Summer (CCSA)

London, United Kingdom

Spend 4 weeks this summer studying at King's College Waterloo campus in courses taught by faculty at CCSA member schools. During your studies, you will reside at the London School of Economics (LSE) Bankside House, located in the historic borough of Southwark on the Thames’ South Bank with other study abroad students. A walk along the river will take you to amazing destinations such as the London Eye, the Houses of Parliament, St. Paul’s Cathedral, and more!

Massey University

Wellington, New Zealand

New Zealand is ranked No. 1 in world for student teaching and experience. Available courses includes Art in Context, Digital Illustration, Sequential Art, Character Design, Visual Communications, and more.

Charles Sturt University

Bathurst, Port Macquarie or Wagga Wagga, Australia

CSU was established in 1989 and named in honor of Captain Charles Sturt, a British explorer who led expeditions into New South Wales and South Australia in the first half of the 19th century. CSU offers small class sizes, a hands-on approach to learning, easy access to teachers, and an opportunity for an authentic Australian "Outback" experience!

Carlos III University of Madrid

Madrid, Spain

Carlos III offers courses such as Information Skills, Writing & Communication Skills, Speech Techniques, and Enterprise Communication. The university offers a wide array of coursework in both English and Spanish.