Promoting Education Abroad
From fairs to first steps sessions, one thing is for certain: UK Education Abroad & Exchanges encourages your students to #seeblueabroad. However, promoting and marketing the 400+ education abroad opportunities UK offers is no easy task.
Here's a few ideas to kickstart your recruitment efforts. What if you're not directing a program but are interested in promoting education abroad in general? First of all, thank you. We want to work with you to spread the word about the value of international experience, so let us know what else we can do to help.
Fairs and Flyers
Be sure to ask us about attending the next fall or spring fair at firstname.lastname@example.org. If you need a flyer to promote your program during these events, UK EA can create that for you! We can also help post your flyers around campus!
Info Sessions and Classroom Presentations
UK EA can send education abroad advisors or student peer ambassadors to your classroom to discuss specific programs or education abroad as a whole. If you are hosting an information session on campus, let UK EA know and we can also join you to share information about application deadlines, scholarships and the UK EA website.
Have a student with great international experience? Aside from you, students talking to other students is the most effective way to generate interest in your program. Students can even author a blog on enKompass, UK EA’s main student-driven spotlight for education abroad tips, tricks and advice! UK EA also has 15-20 Education Abroad Peer Ambassadors (EAPAs) who can meet with students M-TH 9:00-5:00 and F 9:00-3:00 in the UK EA Advising Center.
Like, Follow, Tweet, Share, Comment
Utilize the latest social media trends to generate hype about your education abroad program. Social media platforms are great ways to share photos of the location, fun facts about what students will be doing there and grow interest for your program across multiple years. If you have a personal blog or website, you can also leverage other online platforms to promote your program. Be sure to tag any posts to #ukyabroad or #seeblueabroad so we can help spread the word!
Can You Hear Me Now?
Utilize any departmental listservs or interdepartmental communication outlets to spread the word about your upcoming education abroad program. Announce your program during departmental meetings. Create an email or message that colleagues can easily forward along to their students. Be sure to include links to your program's online application page, details about your upcoming information sessions or attach a PowerPoint presentation to share with interested students.
Take Your Show on the Road
Did you know students from other institutions may be able to participate on a UK faculty-directed program? If you have connections at other institutions, we encourage you to leverage your networks to promote your program to non-UK students as well. For non-UK students interested in participating on a UK program, we have specialized instructions here.